Goodbye, Fitch

MMAJUNKIE.com is reporting that the UFC has given Jon Fitch, and the AKA team a notice to pack up and leave the organization.

As brokenstyle would say. What?

According to Fitch the dispute is over merchandising, and likeness rights. Dana White is saying that the AKA team, including Fitch, is not "in a partnership" with the UFC. The catch here is all of this started over likeness rights for the UFC/THQ to use in video games. Not just likeness rights but a LIFETIME of merchandising rights.

Really?

I like Dana White, and think without him MMA would still average 2,ooo PPV buys per each event. But if this is true its just ridiculous. Fitch is argueably the #2 Welterweight in the world, and just lost a hard fought war With Georges St. Pierre. If this is true then its very disappointing. Sacrificing great fights over video games, and action figures?

Remember MMA is a sport, Not a circus.